> For the complete documentation index, see [llms.txt](https://0xarc.gitbook.io/0xarc-documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://0xarc.gitbook.io/0xarc-documentation/features/pro-features/growth-accounting.md).

# Growth Accounting

The growth Accounting feature is designed to offer you a clear perspective on your product's user dynamics. It will detail how many users you're gaining (acquired), how many you're re-engaging (resurrected), those who have stopped using the service (churned), and those whose activity is decreasing (contracting). This functionality will be key for evaluating your platform's performance and user engagement, guiding strategies for retention and acquisition.

<figure><img src="/files/3QuynGld5pG7okE5lMY9" alt=""><figcaption></figcaption></figure>
