# Retention

The retention page provides crucial insights into user retention, giving you an understanding of how effectively you're maintaining user interest and engagement over time. By evaluating metrics like retention rate, user stickiness, average time to return, and active wallets, you can make data-informed decisions to improve user experience and enhance customer loyalty.

<figure><img src="/files/EIk7q91lUWFGoBMVWtwr" alt=""><figcaption></figcaption></figure>

**Transacted Wallet Retention**:

This measures the follow-through rate of newly transacted wallets, indicating the percentage that have returned and completed a transaction again. This figure is crucial for measuring immediate loyalty and the success of initiatives aimed at first-time transactors.

**User Stickiness Ratio**:

The ratio of daily active wallets to monthly active wallets offers a snapshot of how consistently users return, a key indicator of Dapp’s ability to maintain ongoing user engagement.

**Average Time to Return**:

Monitoring the average interval between a user's first session and their next visit provides insight into the habitual nature of your user base, which can help in effectively timing engagement strategies.

**Transacted Wallets**

Knowing the number of active wallets that are transacting provides a clear picture of the economic activity on your site, guiding you to understand revenue streams and user investment.

#### Retention Matrix:

This matrix helps quantify wallet retention rates, providing a cohort-based analysis of user loyalty over time and helping to identify at which stage users are most likely to drop off or remain active.

<figure><img src="/files/joDN43lq9zODi6wM3UJ3" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
*By carefully examining each of these metrics, you can craft targeted strategies to improve user retention, increase transaction frequency, and enhance overall Dapp's stickiness, leading to sustained growth and a robust user base.*
{% endhint %}


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