Campaigns
Last updated
Last updated
The Campaigns page provides a comprehensive look into the performance of your marketing efforts.
Here's a detailed breakdown of each component and how they can be utilized to maximize the value of your data:
Campaign Performance Metrics:
New Visitors
This tab shows the number of new visitors attracted by the campaign, allowing you to gauge the campaign's reach.
New Wallets
The number of new wallets indicates the financial engagement brought about by the campaign, which is especially relevant for platforms involving transactions.
New Transactions
Transaction data lets you assess the campaign's direct economic impact.
Conversion Rate
A critical metric that tells you the percentage of new visitors who take a key action, such as making a purchase or signing up.
Campaign Management Table
This table lets you view all your campaigns at a glance, with the ability to sort by status, name, or other attributes. Sessions, new visitors, and conversions are listed for each campaign, providing a clear picture of effectiveness.
By analyzing these components, you can:
Pinpoint which campaigns are most effective at attracting and converting new visitors.
Assess your user base's health and growth potential by monitoring new wallet creation.
Adapt campaign strategies by identifying trends in visitor interest and transaction behaviour.
Allocate resources more effectively by focusing on the most successful campaigns and revising those with lower performance.
Enhance future campaign planning with segmented insights from past performances.
This page provides a clear and detailed view of each marketing campaign’s performance. Here, you can see important information like the campaign's name, where the visitors are coming from, and what actions they’re taking on your site. This page is useful because it shows both the overall progress of your campaigns and the specific details, like how many new visitors you've got and whether they're doing things like connecting wallets or making transactions. With this information, you can make better decisions about how to run your campaigns.
This simple campaign overview table displays key information about a specific campaign, including the campaign's name, the traffic source, the medium, and the type of content being used, and indicates whether the campaign is currently active, along with the dates it was created and when it started receiving new visitors.
The New Visitor Transaction Funnel section focuses on how a campaign influences new visitors in terms of financial interactions. It tracks the number of new individuals drawn to the Dapp and follows their journey through to transactional engagement. Here's a breakdown:
Total New Visitors: Indicates the number of new individuals who have visited due to the campaign, providing a base figure for further analysis.
Conversion Statistics: Displays what percentage of these new visitors have performed transactions and how many have connected their wallets, which are critical actions for revenue and engagement.
Absolute Numbers: Alongside percentages, the actual numbers of visitors who took each action are given, offering concrete data to measure the campaign's success.
Campaign Activity
The Campaign Activity table is a treasure trove of data allowing for in-depth user interaction analysis with your campaign and analyzing the behavior of specific cohorts like the "Most Active" or "High Net Worth" groups. By tracking user sessions, transactions, and their respective values, you can fine-tune your engagement strategies, identify where users fall off in the conversion funnel, and adjust your tactics accordingly. This section helps you understand which aspects of your campaigns drive the most value and make data-driven decisions that can improve user retention, increase transaction volume, and a higher return on your marketing investments.
Harnessing the analytical power of the Campaign Breakdown page, you can zoom in on what drives user engagement, tailor your approaches to match user behaviors, and ultimately streamline your campaigns for maximum impact and return on investment.
Creating a campaign with UTM parameters is crucial for tracking online marketing effectiveness. Our campaign creation feature simplifies the process by guiding you through the input of various parameters. Completing each field crafts a detailed map that informs your marketing strategy and decision-making based on user behavior. This ensures every detail is preserved when translating campaign efforts into measurable outcomes.
Start by entering the base URL of your website where the campaign will be directed, ensuring that all campaign traffic can be accurately tracked to this destination.
Assign a unique and descriptive name to your campaign that clearly identifies it. This helps you recognize the campaign across your marketing reports and analytics.
Specify the origin of your campaign traffic, for example, "Twitter". This identifies the platform or channel from which you expect to receive visitors.
Select the type of medium you are using for the campaign. This helps categorize the campaign's nature and can include options like email, CPC, banner ads, etc.
If you’re running multiple promotions across the same source and medium, you can use this field to differentiate them. Enter something descriptive, like "Ranking Badge Promotion".
Enter the full name of your campaign as it should appear in formal reports, and create a 'slug'—a URL-friendly string that represents the campaign.
If your campaign includes paid advertising, you might need to enter additional details:
Campaign Term: Include key terms or keywords for paid search campaigns to identify the specifics of the advertisement.
Campaign ID: Provide an internal identifier for the campaign that can be used for tracking purposes within your advertising platforms.
Once all fields are completed, use the Generate a Link button to create a tracking URL that will include all the campaign parameters.
This URL can be used in your marketing materials to track the campaign’s performance.
This guide will help ensure that your campaign is set up with a clear structure for tracking and analysis, allowing you to measure its success accurately.