Acquisition
Last updated
Last updated
On our Acquisition page, you can access many features that allow in-depth analysis of how users find and interact with your site. These features enable you to trace user journeys from initial contact to conversion, providing valuable data for your marketing and engagement strategies.
Here's how to use these features to maximize the value of your data:
Acquisition Card Tab Switcher:
New Visitors and New Wallets
These graphs offer an overview of user acquisition trends broken down by referral sources. The New Visitors graph shows the influx of users who haven't connected their wallets yet, while the New Wallets graph differentiates between new and returning wallet connections. Monitoring these metrics allows you to evaluate the effectiveness of your referral channels and user outreach strategies.
Transacted Wallets
This graph gives you a visual summary of new and existing wallets that have made transactions, categorized by the website sources they came from. It's useful for tracking how well your Dapp converts wallet-connected visitors into active transactors, which is critical for understanding the financial engagement on your site.
Conversion Rate
The Conversion Rate chart displays the ratio of visitors who complete a transaction to the total number of visitors, segmented by referral source. This helps pinpoint which sources are not only driving traffic but also leading to economically meaningful actions on your Dapp.
By regularly reviewing these acquisition features, you can identify which marketing initiatives are working best, where to allocate the budget more effectively, and how to optimize the user journey from first visit to conversion. This data-driven approach empowers you to refine your marketing strategies, enhance user engagement, and ultimately drive growth for your Dapp.
The referrer section of the acquisition page provides a detailed look into your traffic sources and the demographics of your users. These tools can refine your marketing strategies and enhance user engagement. Here's a closer look at the features:
Referrers Table
This table categorizes your site's traffic by referral sources, providing insight into where your new visitors come from. By monitoring changes in these sources, you can identify trends and optimize your outreach efforts.
New Visitors and New Wallets
The "New Visitors" metric tracks individuals visiting your site, while "New Wallets" indicates those who have gone further to connect their wallets. These metrics, displayed over time, help you understand the efficacy of your user acquisition.
Transacted Wallets and Conversion Rate
The "Transacted Wallets" data point reveals the number of wallets making transactions, and the "Conversion Rate" signifies the percentage of visitors who engage economically. This information is vital for understanding which referrers lead to high-value user actions.
By leveraging these acquisition features, you can gather actionable insights into how users discover your site and what behaviours they exhibit upon arrival. This enables you to make data-driven decisions to maximize user acquisition and retention, leading to more informed and strategic decision-making for your Dapp.
When analyzing the Acquisition details of a specific referrer source, you're presented with a comprehensive breakdown from general overviews to particular user interactions.
Acquisition Simple Table:
Here, you'll find summarized data about the users coming from a specific referrer. Here's a snapshot of what you can learn from this section:
New visitors attributed: The number of new users who visited your site from the specified referrer.
First new visitor date: This is the date when the first new visitor from the referrer was recorded.
Sessions attributed: The total number of sessions that users from the referrer have initiated on your site.
Last session referral date: The most recent date when a session from this referrer was recorded, indicating ongoing or last-known engagement from this source.
Transaction Funnel
This feature visually represents the user journey, showing how many new visitors become connected or transacting visitors. It helps to understand the effectiveness of each stage in the visitor's journey towards conversion and identifies potential drop-off points.
Wallets Table
This table lists individual wallets interacting with your Dapp and relevant details such as cohort group, net worth, age, and last activity. This section is instrumental in understanding your users' financial and engagement levels.
Sessions Table
The sessions table gives a detailed view of individual wallet sessions, allowing you to understand user behavior in depth. You can see the duration and type of each session, along with the specific events that took place during the session.
These detailed sections within the Acquisition area of the dashboard serve as a powerful analytical toolset. By dissecting each part, you can form a multi-dimensional view of how referrers contribute to your site's traffic and user engagement and then fine-tune your strategies to boost conversion rates.
