# Free Features

Our Free Plan offers a wide range of key features tailored to bolster your analytical capability without needing a paid subscription. With this plan, you can access our powerful features for detailed Demographics analysis, an intuitive Dashboard for overall analytics, versatile Filters for precise data segmentation, Wallet Journeys for tracking user interactions, and Cohorts for understanding behavioral patterns over time. Additionally, you can effectively manage and examine your marketing strategies with our Campaign features, import existing UTM tags to maintain consistency in your tracking efforts, and employ the Demographic Inspector for in-depth audience analysis. Let's explore each feature in-depth and discuss how you can use them to maximize the value of your data and drive informed decision-making.
